II. Social and environmental sustainability model in the management of the natural and cultural heritage

II.1. Tourism mobility around the Lake Balaton – mapping the characteristics of visitors/tourists

II.2. Aspects of the quality of life by the Lake Balaton as a living space

II.3. Regulating the heritage protection, operational methods of heritage management – international research

II.4. Exploring the touristic institutional system with an outlook to international systems

II.5. Exploring and developing opportunities of local values in Veszprém county and the Balaton region

II.6. Innovation power, supply and demand of local products in the South Transdanubian Region, and their utilization in tourism

II.7. Trademark system of local products with a national and international comparison

II.8. Knowledge-based networking technologies among wine and gastro SMEs in Balaton region